Rickrolling
July 21st 2010 02:41
Rickrolling is an Internet meme typically involving the music video for the 1987 Rick Astley song "Never Gonna Give You Up". The meme is a bait and switch: a person provides a hyperlink that they claim is relevant to the topic at hand, but the link actually takes the user to the Astley video. The link can be masked or obfuscated in some manner so that the user cannot determine the true destination of the link without clicking. When a person clicks on the link and is led to the web page, he or she is said to have been "rickrolled".
To learn more about the history of Rickrolling view the info-graphic below. Or visit the original page here.

Via: Online MBA
*This article is licensed under the GNU Free Documentation License. It uses material from the WIkipedia article for Rickrolling.
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